White label event ticketing software

White Label Event Ticketing: Boost Your Profit

Purchasing white label event ticketing software is an attractive proposition for anyone looking to either increase their profits or start a new ticketing business without the huge investment of developing their own technology.

Whilst we do license our platform directly to promoters, venue owners and other people involved in organising events, it’s also available as a white label product.

We believe that the event ticketing industry needs a shakeup.

The days where just a handful of big ticketing platforms control most of the market are numbered. We are seeing it happen in all industries whether it be banking (Revolut), hospitality (Airbnb) or transport (Uber). New tech companies are coming in and rewriting the rule book, leaving the big players behind.

Seatedly home page displayed on iPad

And that’s what we aim to do in the event ticketing industry.

We want to make drastic changes that benefit everyone from the end consumer who is receiving better value for money, to the organisations providing the service.

In this new world of digital business, if everyone in the loop is happy, then success is never far away.

What is white label software?

White label software enables companies to offer their own branded services without needing the technical knowledge or resources to develop their own tech.

In this case, it would look like you own a ticketing system that you have developed in-house. It would even carry your own branding but, in reality, it would have been purchased from us.

It’s an off-the-shelf product that you can offer as if it was your own.

It’s nothing new.

For years supermarkets have been selling their own branded products which are in fact produced by the big name brands they compete with. The only difference being the label and price. Two different containers next to each other on a shelf can, and often do, contain exactly the same product.

Boost your event’s profitability

If you sell your tickets through third-party ticketing sites you’ll be well aware of the costs associated with that.

Companies like Ticketmaster, Eventbrite and SeatGeek charge substantial booking fees.

Interactive seat map and seat picker displayed on iPhone screen
An example of our platform on a mobile device

Well, now is the time to take back control.

With our platform, you become the promoter and the ticket seller.

By taking charge of the sales process you’re not only gaining control, but you’re also given the opportunity to bolster your bottom line.

Become a white label ticket reseller

If you’re looking for white label business opportunities then becoming a ticket reseller with your own ticketing platform can generate huge profits. It’s a business you can start today without needing any technical knowledge at all.

Whether you run your own events or not, you can set booking fees to generate revenue from other promoters’ events.

With our white label event ticketing software, you pay the lowest fees in the industry per ticket sold. This allows you to attract promoters to your platform by charging a smaller booking fee than some of the industry-leading ticketing platforms.

For example, Eventbrite charges promoters a 3.5% + $1.59 booking fee per ticket sold. Most ticketing platforms charge something along these lines.

By becoming a ticket reseller using our white label solution you can drastically undercut the competition.

The possibilities are endless

Whether you’re targeting sports venues, performing arts venues, music venues or even amusements parks, you can cater for your potential customers with our ticketing package.

The Seatedly package has successfully been used to manage the ticketing process of everything from cricket tournaments to football matches.

Flexibility really is at the heart of our philosophy. We aim to provide a solution that works for everyone involved.

Why the Seatedly booking system is right for you

We’ve spent the time and invested the money into developing a highly capable software package so you don’t have to.

The platform has been rigorously tested by our team and has also stood the test of time. We have built strong relationships with clients over the years which are still going strong today.

On any given day, whether hundreds, thousands, tens of thousands or even hundreds of thousands of tickets are being processed, the system has shown it’s able to handle it.

The system was designed to be cloud-based and can be hosted by us on high-powered servers that have been optimised to perform at blazing fast speeds. You don’t need to worry about hosting or maintenance if you don’t want to.

It’s a white label ticketing solution that you can simply point a domain or subdomain at and start allowing other vendors to sell their tickets on.

Whether you have an existing front-end site or are looking to develop one, we can get you set up in no time.

Advantages of using our white label ticketing software

We identified the critical aspects that make a ticketing system effective.

There are a whole host of powerful features built into our ticketing software. Along with the extremely competitive booking fees you can charge, these features will help you successfully market the platform to potential promoters with ease.

But there are a few more things you can do when you license our ticketing software as a white label solution.


You can brand it as if it’s your own site that you have developed. The user interface can be customised in almost any way you like.

Custom confirmation emails

You can allow promotors to design their own custom branded confirmation emails on an event-by-event basis. Promoters can build their brand’s presence and retain a high level of professionalism.

Sell your own tickets as well as other promoters’ tickets

Sell tickets for events you organise as well as other promoters’ events. By doing this you are not only generating revenue from your own events, but also from the booking fees of other independent events.

Challenge the competition with competitive booking fees

Set lower booking fees than the competition thanks to our competitive pricing structure. Charge whatever you like on top of the small fee we collect for people to sell tickets on the platform.

Final words

If you’re looking for a white label business opportunity then event ticketing is an industry you should consider. Running a business online minimises running costs and give you access to a global market.

Online ticketing is a lucrative market. And, as we’ve said, it’s a market that is overdue a shakeup.

If you want to know more about our booking system, get in touch with the team. We’re always available to explain everything you need to know.

You’ll be allocated your own personal account manager to assist you in setting up your new platform if you decide our white label event ticketing software is right for you. They will also be your first point of contact for any questions you have going forward.

You can get in touch via the contact details at the bottom of this page. Alternatively, you can book a demo to get access to our staging site where you’ll get a feel for all of the platform’s powerful features for yourself.

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