The online ticket-selling market continues to grow year on year; the sector was valued at $921 million in 2021 and future predictions look even more impressive.
But the coronavirus pandemic has changed the world forever, and the ticketing industry is no different. Things are constantly evolving and new trends in the industry are more relevant than ever.
Here are some popular and emerging trends in the events ticketing sector that we think you need to hear about
- Refund Protection
- Personalised Experience
- Social Media Integration
- Price Point Differentiation
- Digital Tickets
- Virtual Performance
- RFID Tags
- Attendee Capture
1. Refund Protection
Whether an event has been rescheduled and your customer can no longer make the date, or they’re unwell and it’s not safe for them to attend, refund protection gives the customer peace of mind that their money is safe if something should happen.
By including ticket refund protection options at the point of purchase, you’re not only keeping the customer happy, but increasing your revenue. When purchasing event tickets online, one click can provide the security your customer is looking for.
Unlike ticket insurance where the seller must be professionally registered, refund protection is an enhancement to the terms and conditions so doesn’t require formal authorisation.
During such uncertain times, refund protection has shown to be more popular than ever. As customers are appreciating the flexibility this add-on gives them. Its popularity is likely to continue.
2. Personalised Experience
Personalisation improves enjoyment, increases customer loyalty and is important in providing a unique and enjoyable experience.
Over 77% of millennials agree personalisation helps when making purchases online. Ticket suggestions based on music taste or previous events attended not only makes for a more streamlined customer experience, but also boosts sales.
By making ticket advertisements visible to people who are interested, your target audience is already captive. It’s hard to say no when tickets to see your favourite band pop up on your timeline and are available at the click of a button.
A better understanding of customer buying and thought patterns helps further drive sales. But by meeting customer needs, you can build long term brand loyalty.
3. Social Media Integration
One of the most lucrative selling tools, social media, is set to become even more essential to the online ticket selling industry.
From targeted social media advertisements and utilising celebrity ambassadors, to integration of ticket purchasing software directly into social media feeds and enabling regular users to boost sales using likes, shares and location tags. There are new features evolving constantly that are more applicable than ever to the event ticketing sector.
Social proof functions integrate social media into ticketing platforms to generate sales by implying scarcity; displaying the number of tickets sold within the last hour, or people posting about an event on social media, provides the right amount of social pressure.
No one wants to miss out on the event everyone is talking about.
4. Price Point Differentiation
Selling tickets at different price points has been a popular tactic in the air travel industry for many years. But price point differentiation is really taking off in the online event ticketing industry.
With so much uncertainty surrounding large events in the current climate, having different price points with varied refund terms and conditions appeals to everyone. Those on a tight budget are able to buy tickets for a low price, but those who require more security have the option to pay for it.
Some customers are looking for a luxury VIP experience from their event attendance, so by offering more expensive ticket packages every customer is catered for.
5. Digital Tickets
Paper tickets are on their way out. Whilst a physical ticket can be an excellent memento, the issues around loss, damage, theft, and forgery mean paper tickets can cause more problems than they’re worth.
With social distancing and reducing touchpoints high on people’s current list of priorities, digital tickets offer the solution.
Endless customisation options, reduced printing costs, and ease of use are just some of the many associated benefits
Blockchain is a way to store all digital ticket transactions across multiple safe “blocks” rather than in a single centralised database. The individual “blocks” have identical copies of the information that’s shared between them, with new information requiring verification before being added.
This technology is already being applied to online ticketing systems for a variety of events, allowing tickets to be verified automatically and ensuring all information is stored securely.
You can track when tickets were sold, who to, and how much they cost; the ultimate online ticket selling tool against ticket touts.
7. Virtual Performance
COVID-19 put all live events on hold. However, some see this as an opportunity to think outside the box. Live stream, video and other virtual performances really took off in a previously unprecedented way.
With such success, this trend is set to continue. Virtual events let the audience enjoy much of the same experience from the comfort of their own home.
Many of the costs associated with event management are reduced or almost entirely removed, and whilst ticket prices are usually lower than for physical events, there is still a lot of money to be made.
Virtual events can have almost infinite capacity, giving infinite opportunities for profit. Plus you may find the event appeals to a much larger audience if it can be viewed from anywhere in the world.
8. RFID Tags
Radiofrequency identification involves transmitting information from a ticket via an integrated circuit and antenna. The information can be stored in an editable format, or in a more permanent format that’s read-only.
This information can be printed within a normal ticket, wristband, or pass and sent directly to ticket buyers.
This technology makes tickets impossible to duplicate, eliminating ticket fraud. Customers are able to upload digital funds to their tag, allowing digital payment for refreshments and merchandise.
What better way to ensure tickets are unable to be resold illegally than by facilitating event entry using biometric technology. There’s no risk of tickets being lost or stolen when the ticket is the person.
Whether it’s face recognition technology, or the most popular fingerprint recognition option, biometrics can help facilitate quick entry and a secure event.
10. Attendee Capture
From event registration through to post-event surveys, capturing information on your event attendees is important for supporting future marketing, sales, and even event planning.
Using more online ticket selling technology helps to ensure you gain the information of everyone attending rather than the one purchasing the tickets for a group.
How is Seatedly Helping to Create the Future of Online Ticket Selling?
Social Media Integration
We know the importance of social media, and how entwined it is into everyone’s lives. Our software integrates seamlessly with Facebook and Twitter allowing easy booking at the click of a button.
The future is mobile; selling event tickets has never been easier, as your market is always reachable.
Our event ticketing system is fully optimised for mobile use, whether that be browsing and purchasing the tickets, or using the digital ticket itself to allow seamless event entry.
We love to innovate, and our smart seating algorithm is an industry first. This tool ensures no seat is left empty, maximising event ticket sales and venue capacity.
However, safety is always at the forefront of our minds, especially during these challenging times.
Our system can be tweaked to keep your venue fully COVID-legislation compliant, regardless of how changeable that is. Customers are only able to book seats at a safe distance from one another, with other seats automatically tagged as unavailable.
Our unique feature allows customers to find the best seat in the house at the click of a button. This helps increase customer spending, as they can visualise the better view they’ll get if they’re willing to spend a little more.
The “best available” option is a feature unique to our online ticketing platform and can’t be found elsewhere.
Multiple Ticket Types
Our ticketing system gives venues the opportunity to offer multiple different prices per seat depending on what is on offer.
Whether that’s a luxury VIP service, free refund or rearrangement option, or even multi-day passes, our software gives you many possibilities for selling tickets online.
Flexible Booking Fees
Our booking fees are completely customisable, allowing you to charge different fees for different events. Clients keep 100% of the fees they decide to charge, so it can be a useful way to increase profit margins.
Our low ticket booking fees start at 1.8% per ticket and are some of the lowest in business.
Online Ticket Selling With Seatedly
To find out more about how our clients earn an average of 7% more per ticket than with alternative ticketing sites, contact Seately today. Our plans provide options to suit every client.
Why not book a free demo and start your online ticket selling journey with us today.
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