For a stadium ticketing system to be effective, it must be able to do some critical things and do them well. Selling tickets and turning a profit is ultimately what running an event is all about. So you need to be confident that the ticketing platform you choose to use can deliver a smooth service without any hiccups.
Here at Seatedly, we know a thing or two about ticketing systems for large stadiums. A lot of time and effort went into market research when we were developing our own ticketing software. We identified 9 key aspects promoters and stadium owners care about most when deciding which ticketing platform they were going to use. We focused our development on making sure our product delivers on each of those 9 areas.
These are the 9 features we think a ticketing system for stadiums needs to have to be effective.
Sports stadiums are large and hold a lot of people, that much is obvious. So it should also be obvious that any ticketing platform you use needs to be able to scale. It needs to be able to handle thousands of transactions simultaneously without creating any bottlenecks.
You should look for a system that has a proven track record of holding up to the stress and strains that comes with extremely high levels of traffic.
Ensuring that tickets can’t be counterfeited or duplicated should be another one of your priorities when choosing a ticketing system for stadiums. A good system should be able to generate a unique barcode or QR code using an algorithm which is capable of producing hundreds of millions of unique variations.
It’s the ability to produce so many unique barcodes randomly that reduces the likelihood of someone being able to counterfeit your tickets to almost 0.
Likewise, the ticketing solution you choose should instantly update its cloud-based records when a ticket is scanned upon entry into a stadium. That way, no barcode can be used twice.
Simple and reliable access control
While we’re on the subject of scanning tickets upon entry into a stadium, let’s talk about access control. We understand that selling and issuing tickets is just one part of the puzzle. You need a system that allows operators to easily and quickly scan tickets at the gate.
It should be an effortless process. Once the stadium opens up to the public you want to get everyone in and seated as soon as possible. For example, our system will show the operator at the gate a simple message when he/she scans a ticket.
The scanning device will display a message indicating whether that person should be allowed to enter or not. It’s as simple as that. Keeping the process as simple as possible is the best approach. Especially when dealing with thousands of people in a short amount of time.
Easy integration with existing systems
Do you already have a website or app? If you do, being able to integrate a new ticketing system into your existing online infrastructure is another consideration we thought a lot about when designing our platform.
You shouldn’t be penalised by suffering downtime when you make the switch. With our platform, during the initial setup process, we will take care of integrating everything with your existing systems. Once everything is ready, it’s as simple as flicking a switch. To your customers, the whole thing will be seamless.
Perhaps the most important thing after stability is the user experience. The platform has to be intuitive and easy to use for your customers. A better user experience leads to higher customer satisfaction which in turn leads to more conversions and ultimately a higher customer retention rate.
Our focus was on making sure the interface was beautiful to look at, laid out in a way that is easy to navigate and easy for the average person to use without having to think about it too much.
Maintaining the technical side of an advanced ticketing system is probably not your area of expertise. That’s why you’re here after all. Having a solid support team on hand to handle any issues that may arise is critical to your business. It’s no good having a system that has minimal support and needing to wait days for a reply.
Running a business isn’t always smooth sailing otherwise everyone would be doing it. So when technical problems happen, or when you just need some reassurance, you need a team you can rely on.
Ability to be customised
Choosing a flexible system that can be customised to meet your needs is important for two main reasons. First, the system itself needs to be flexible to accommodate any special ticketing requirements you may have. If you need additional functionality that doesn’t come as standard we can develop it. Our system can be made to accommodate almost anything you can think of when it comes to ticketing.
Second, the user interface needs to be customisable so that it can be incorporated into your existing brand. A strong brand will give your customers confidence that they are dealing with a reputable organisation.
Obviously, it goes without saying that any system you invest in needs to be good value for money.
If you’re planning to sell a large number of tickets, will the associated costs of using a third-party ticketing platform increase or will you be able to negotiate a better deal?
With us, you can choose to set your own additional booking fee which you will keep 100% of. It’s a great way of generating more revenue and helping you recover your initial investment quicker.
Great reporting and data management
It’s no use having the best ticketing system on the market if you can’t get a good overview of how it’s performing. You need to be able to see exactly what’s going on, which events are selling well, demographics, revenue and available seating at a glance.
A good ticketing system for stadiums needs to have a well-designed reporting dashboard. It should provide all the data you and your team need to make important decisions. Things like online marketing campaigns rely on such data to be effective. You should be in control of your data and how it’s used.
Follow these 9 things when choosing a ticketing system for stadiums and you can’t go wrong
Choosing which ticketing software you’re going to use isn’t easy. The success of your business depends on it. But, if you consider these 9 things it will ensure you don’t end up tied to a system that you later discover just doesn’t work for you.
We spent a long time researching what makes a good ticketing system so we’re in a great position to help, stadium ticketing is what we do. You can book a demo today to see for yourself, or get in touch with us using the contact details below and we’ll have a chat about your specific needs. In the interest of fairness, and in case you want to know more about what’s currently available on the market, here’s a side by side comparison of the top ticketing systems currently out there.
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