Selling tickets for events used to be a very exhaustive business as it requires money, time, and manpower to produce desired results. Whether it’s a sporting event, a concert, or a business convention, disposing of tickets back then needed to be an “in-your-face” approach. You had to be in front of your customers, complete with your tickets, forms, and cash to complete your transactions.
The entry of online ticket management software solutions, along with intuitive event management tools, has helped increase efficiencies of ticket sellers and drive their revenues through the roof.
A 2019 study on event ticket sales by Statista projected that online ticket sales will flourish and overtake offline sales in the US. Ticketing systems greatly transformed the way tickets are sold and revolutionized the ticketing industry in its entirety.
1. Sell Tickets Online
The primary benefit of having an online ticketing management system is that you can sell tickets through online channels. You can sell them through omnichannel customer services, like a branded customer-facing website or portal, social media, emails, and mobile apps.
Event managers in the United States say that 66% of total online consumers purchase their tickets via email. The 2019 Event Management Statistics also revealed that 25% of traffic to ticketing sites and event pages is from social media channels.
Payments are a breeze as the majority of today’s event management and ticketing software solutions are integrated with popular payment gateways like PayPal and Stripe. Many ticketing systems support credit card payments as well. This speeds up the payment process, which means you get paid faster. Your customers appreciate the convenience too, as they don’t have to stand in line and wait for their turn at the ticket booth.
Selling online also means increased efficiency and bigger savings. There is no need for you to print ticket stubs and manually audit your sales. You don’t need to send people on the field to dispose of tickets. Everything is digital and can be done with a few taps and clicks.
2. Capture Customer Data Automatically
One of the ticket management best practices is to gather relevant information from your customers. Their emails, contact details, social media accounts, and more are essential in building your contact lists and generating leads for marketing and selling future events. But manually copying their information from registration forms to spreadsheets takes time.
Thankfully, you don’t have to do that now. Most ticketing platforms allow you to create custom registration forms that are engaging and interactive. They are designed to capture all your customers’ information automatically and store them into the system without any human involvement. You can specify what type of information you want so that your forms are not invasive and still provide your attendees with a smooth and seamless registration journey.
3. Monitor Ticket Sales in Real-Time
Part of the ticket management process is maximizing your ticket sales. This implies the need for real-time information on the status of your ticket sales. You need to know how much tickets are sold, how much remains, and how many time left prior to the event.
Back then, you need to constantly keep in touch with your sellers and request for sales report to know the score. But with a ticket management system, you can view the real-time status of your sales by viewing your mobile device. All information is centralized. Any change to the sales information is automatically synchronized across all systems, platforms, and devices. That means you and your people have access to a single version of the truth.
This is quite important especially if you’re managing an event for a seated audience or handling activity in a venue with limited capacity. Being able to see the real-time ticket sales allows you to make crucial decisions such as lowering ticket prices, offering discounts for bulk buyers, or giving promos to boost attendance and achieve your sales goals.
4. Automate Time-Consuming Tasks
Aside from automating data capture, ticket management solutions are built to automate other tasks. You can set it to automatically send confirmations, follow-ups, promotional news, and other content to your contacts. Instead of manually counting and confirming attendee information, ticketing systems can help you automate the headcount of your participants by simply scanning their OR codes at the entrance.
Attendees who require assistance or refunds can be routed automatically to your customer support services. You can also generate sales reports and create custom analytics of your events to derive high-quality insights. Gone are the days where you have to compile and make sense of your post-event data. A decent ticket management software will help your crunch the numbers and reveal insights and opportunities that you need to make your next event a future success.
More Than Just Selling Tickets
Ticket management solutions have made selling tickets faster and easier. But more than just improving your ticket, selling efficiency and profitability, such a platform has provided you with a centralized environment where all your tasks, information, contacts, and more are within reach.
Selling more tickets is just the tip of the proverbial iceberg. Online ticketing systems help you run your business smarter so you can trump your competition, reach your business goals, and grow your enterprise at a faster rate than ever.
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